... As everyone knows, "iPad" is the 1st placed tablet PC whoever want to get one of mobile device excluding smart phones, inspite of aggressive promotion by big android makers such as Google, Samsung and so on. However, Apple's portion of the market seems to be decreased due to disappointment of new product, aspired to be smaller and cheaper, named "iPad mini", realized 8" size and under 300 dollars. Why did so many people disappointed? ; I guess it costs somewhat expensive to innovate current market considering so cheaper android tablets so it should be more attractive with less price regardless of its specifications. - This matter may be related with marketing stategy agenda, especially 'positioning' topic. If they decide to do, they can make more money but they hesitate to do because there is no confidence they can make operaing magin comparing with current position, too. It is obvious iPad mini will not be innovative and its modest position will be proven and more intensive. ; According to GE matrix, this segment is just a cash cow.
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